Samer Saad

Digital/Tech

Run up to Ramadan: the importance of authentic marketing on mobile

Research suggests that mobile app usage surges during Ramadan. Last year, Ramadan sparked a 45% year-on-year increase in organic downloads...

Digital/Tech

Social Grace: How the Region’s FinTech Innovators Can Appeal to Digital Natives

Samer Saad, regional manager, Middle East, AppsFlyer, discusses the importance of social media marketing for FinTechs looking to acquire more...