Digital Run up to Ramadan: the importance of authentic marketing on mobile Research suggests that mobile app usage surges during Ramadan. Last year, Ramadan sparked a 45% year-on-year increase in organic downloads...
Digital Social Grace: How the Region’s FinTech Innovators Can Appeal to Digital Natives Samer Saad, regional manager, Middle East, AppsFlyer, discusses the importance of social media marketing for FinTechs looking to acquire more...
